What you are committing to
Principles for human-centred crash reporting
By signing, your outlet commits publicly to the four principles below. Click any principle to see how to uphold it in daily practice.
01Report crashes as events involving people, not vehicles+
Practical guidance for newsrooms will live here. For now: name people, name actions, name systems — not fate.
02Connect individual crashes to systemic patterns+
Practical guidance for newsrooms will live here. For now: name people, name actions, name systems — not fate.
03Name preventable causes, don’t accept inevitability+
Practical guidance for newsrooms will live here. For now: name people, name actions, name systems — not fate.
04Treat all road users as equal stakeholders+
Practical guidance for newsrooms will live here. For now: name people, name actions, name systems — not fate.
Common questions
What signing means (and doesn’t mean)
How do you hold outlets accountable?
Once a year we run our scraper, track every headline and publish a score.
What does my newsroom actually have to do?
Sign publicly and update your style guide.
What’s the cost of not signing?
No direct cost, we don’t list non-signatories or single anyone out.
Can we withdraw later?
Yes, at any time. Email us and we’ll remove your outlet from the list.
Ready to take the pledge?
Sign on behalf of your outlet. We'll verify your role before publishing your name. There's no cost, no contract, and no obligation beyond the principles above.